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Title : Filipino-inspired content to arrive in PUBG Mobile in 2022
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Filipino-inspired content to arrive in PUBG Mobile in 2022

PUBG Mobile will bring Filipino-inspired content in the game in 2022 to excite players, especially Filipino gamers. Check out more details below.

Pinoy characters to arrive soon in PUBG Mobile

In 2022, Filipino-inspired content will be added to the PUBG Mobile battlegrounds. Embodied by a mythical bird, the Filipino fantasy creature is set to be released early this year. It is imbued with elegance, magnificence, and mystery. It is unquestionably a perfect fit for the PUBG MOBILE world's diversity of content. The name of this Filipino-inspired set will be revealed very soon.

Last year, neighboring Southeast Asian countries released local content such as the Gundala (film) of Indonesia and Davika (actress) of Thailand.

PUBG Mobile Philippines community manager Gef Ferrer said that their main goal is to incorporate "Filipino elements" into the game, which will bring players, especially in Southeast Asia, a "better familiarization of what the Philippines has to offer."

This upcoming content will "grab Filipinos' attention when they see familiar elements they've come to grow up with," added Ferrer.

Partnership with telco and other brands

PUBG Mobile continues to expand its local collaborations while also fortifying existing relationships with local partners.

"In partnering with the biggest telcos and regional partners, PUBG Mobile Philippines will grow at a faster pace," said PUBG Mobile Philippines business development manager Kevin Acuña.

Additionally, PUBG Mobile is set to partner with phone brands, merchandise brands, and snack brands across the country, demonstrating the globalized company's commitment to developing fruitful partnerships that benefit both the game and its brand partners.

PUBGM Community Champions

PUBG Mobile is now stepping up to be a dominant force in empowering gaming communities across the Philippines, in conjunction with the rapidly growing number of Filipino gamers.

Each locality will be represented by a community champion who will serve as the area ambassador and will be appropriately dubbed Player #1. Their role includes promoting the growth of their respective communities and encouraging camaraderie and cooperation among Filipino players. Community champions will receive ongoing support and resources to grow their operations from the PUBG Mobile Philippines team.

Influencer Partner Program

Recognizing the critical role of influencers in mobile gaming, PUBG Mobile has announced the launch of the Influencer Partner Program, which will include onboard streamers and content creators for PUBG Mobile on Facebook, Tiktok, and Youtube.

Every month, these influencer partners will serve as the face of PUBG Mobile, receiving support and exclusive perks from the game. The program will be open to both seasoned content creators and newcomer streamers, with the only criterion being a passion for and interest in mobile gaming.

"For 2022, we're maximizing influencer reach from the mainstream to grassroots level," PUBG Mobile Philippines marketing manager Patricia Ysabelle Griño.

They're also anticipating more A-list Filipino celebrities promoting PUBG Mobile and support for local influencers from provinces such as Davao, Iloilo, and Cebu, who can communicate with our players in their native language.

"Next year, we expect to see more of PUBG Mobile on Philippine television, billboards and streaming platforms, as well as expanding into film and music with the launch of our first live action mini-series online and Filipino theme song," added Griño.

For the uninitiated, PUBG Mobile is based on PUBG: BATTLEGROUNDS. Up to 100 players parachute onto a secluded island for a winner-takes-all battle royale. Players must locate and pick up their own weapons, vehicles, and supplies in order to defeat every other player in a visually and tactically rich battleground that forces players into a constantly shrinking play zone.

Also read: PUBG Mobile x Spider-Man crossover to launch soon

You can download PUBG Mobile for free in Google Play or Apple App Store.

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