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Title : Coocaa as SEA Games 2019 Official Platinum Partner
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Coocaa as SEA Games 2019 Official Platinum Partner

Coocaa, Shenzhen-based mid-to-high internet brand that provides high specs, high cost performance, consumer smart electronic products, officially announced its main role as the platinum sponsor of SEA Games 2019. Along with this landmark partnership, Coocaa is going to launch strings of customer-centric engagements, activities and campaigns, filled with lineup of amazing deals.

Wang Zhiguo, Chairman/CEO, Shenzhen Skyworth - RGB Electronic Co Ltd., used the opportunity to reinforce Coocaa’s brand vision. “We seek to continue exploring the value of the new lifestyle brand and to become the most creative smart home solution provider. Coocaa has repositioned itself as the ‘Coo-life’ which represents a popular, youthful lifestyle with attitude that strives for a better future by investing in passions. This is in line with the upcoming SEA Games’ platinum partnership and recently held 9.9 online campaign on Lazada.”

This partnership plays a vital role in making this year’s SEA Games a success. With the competition involving 11,000 athletes converging for a 12-day event from November 30th to December 11th, PHISGOC together with Coocaa will host all of the exciting sporting matches to give athletes and spectators the best experience possible.

Jing Yin, President, Commercial for Lazada Group, highlighted the success of Lazada and Coocaa’s strategic partnership to-date: “Our continued collaboration with Coocaa serves as a great showcase of how we can create win-win opportunities together with brand partners. We’ve been able to provide our shoppers exclusive access to authentic, high-quality Coocaa products on LazMall, while Coocaa has leveraged the reach, technology and solutions on our platform to achieve strong sales and build a large brand following in Indonesia.

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Razer, the SEA Games 2019 Official Esports Partner

About coocaa

Coocaa is a Shenzhen-based sophisticated electronic brand specifically designed for mid-to-high consumers. It has operations in more than 40 countries, runs 9 production plants, and 6 R&D centers throughout the world. In Indonesia, Coocaa products are manufactured in factories with 23 years of experience using Japan-standard industrial technology. Coocaa's new slogan "Play in Your Style" refers to the call to the global consumers to press the PLAY button on its smart digital content for a complete world-class entertainment experience. Currently, Coocaa operates more than 120 After Sales Centers in Indonesia.

On a global stage, Coocaa won more than 25 awards in design categories, some of which were the iF Product Design Awards, 2017 design awards from Red-dot, and the 2018 Design Awards from AWE. Coocaa holds 5166 patents, 968 invention patents, 1326 innovation patents, and 833 design style patents.

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